Hispanics/Latinos in the United States
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Demographics
New Census Bureau data estimate that the U.S. Hispanic population topped
54 million as of July 1, 2013, an increase of 2.1% over 2012.
Source: Pew Research Center

119 million
The projected Hispanic population of the United States in 2060. According
to this projection, the Hispanic population will constitute 28.6 percent of the
nation's population by that date.

64%
The percentage of those of Hispanic origin in the United States who were of
Mexican background in 2013.
Source: U.S. Census Bureau

Spanish Language in the U.S
38.4 million: The number of U.S. residents 5 and older who spoke Spanish
at home in 2013. This is a 120 percent increase since 1990 when it was 17.3
million. Those who speak Spanish at home constituted 13.0 percent of U.S.
residents 5 and older. More than half (58 percent) of these Spanish
speakers spoke English very well. 73.3 per cent: Percentage of Hispanics 5
and older who spoke Spanish at home in 2013.
Source: U.S. Census Bureau

The U.S. Hispanic Market
US Hispanics purchase many goods and services online. U.S. Hispanics
accounted for 11 percent – or about $2.2 billion– of total e-commerce
purchases made across the United States in the first quarter of 2012.
Source: Advertising Age
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